Insights & Perspectives

Business Development

By Praveen Singh 8 min read

Are You Pitch-Slapping Your Way to Clients? Stop, Right Now!

If you are sending cold sales pitches to people you just connected with, you are pitch-slapping them. Learn why this hurts your business and what to do instead.

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Strategy

By Praveen Singh 7 min read

Ideation in PR: Whose Job Is It?

PR professionals spend most of their time trying to get clients' stories published. But the media doesn't care about the client's story — it cares about the readers.

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Guide

By Praveen Singh 6 min read

How to Select a PR Agency for Best Results

Have you ever realized how you select a PR agency is causing a lot of damage to the reputation of your company? The process you follow makes or breaks your reputation.

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Client Servicing

By Praveen Singh 7 min read

How to Service PR Clients

Client servicing is difficult. There are challenges at every nook and corner. Let's explore the two key aspects that create long-term client engagement.

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Skills

By Praveen Singh 5 min read

Benefits of Questioning in PR

Questioning is not offensive in nature. It is an enabler for delivering the best services, especially in a knowledge industry like public relations.

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Industry

By Praveen Singh 6 min read

What's Wrong with PR?

The management loves to hate PR. "PR is not adding any value to our operations" is a common rant. But there is a clear link between PR and revenue.

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Media

By Praveen Singh 5 min read

The Truth About Press Releases

This is not about how to write a press release. This is about understanding when you should work on one and what results can be generated.

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AI & PR

By StrategyVerse Content Team 7 min read

Is AI Disrupting PR or Empowering It? Here's What You Need to Know

AI tools are transforming PR workflows. But is the industry losing authenticity in the process? Here's why strategy still needs human brains.

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Crisis

By StrategyVerse Content Team 8 min read

Your Brand Just Went Viral for the Wrong Reasons. Now What?

Social media crisis management in the age of cancel culture. A step-by-step framework for when things go wrong online.

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Leadership

By StrategyVerse Content Team 7 min read

Why Every CXO Needs a Personal Brand in 2025 (And How PR Can Build It)

The LinkedIn thought leadership trend is real. Here's how CXOs can build executive visibility and become brand ambassadors.

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Startups

By StrategyVerse Content Team 7 min read

5 PR Mistakes Startups Make (And How to Avoid Them)

No strategy, chasing vanity metrics, expecting overnight results — these common PR mistakes can derail your startup's growth.

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Media Strategy

By StrategyVerse Content Team 7 min read

Earned Media vs Paid Media: Which One Builds Reputation?

Earned media builds trust but takes effort. Paid media offers control but costs money. Which approach is right for your brand?

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